Let's continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at all, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don't need to submit your site every month - for a multitude of reasons, and you don't need to have your site listed in 2,500 search engines.

What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?

Hopefully, you are already clear on which is more important, but let's look at a few points to get through this impasse. Your website is either related to a business, hobby, or a charity.

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself.

You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need.

When you have a business, no matter what you are selling or offering, a website is an absolute must. Most of the world is online in some way or another now and if you truly want to compete in the world market, when it comes to your business, you had better be online as well or you will find that you are left behind. However, because being online is so popular and because lots of people have web space now, it is often hard to get a good page and it is often hard to make sure that you are actually finding a web site that can make you look good.

When it comes to your web site, you should pay attention to every detail. You want to make sure it performs optimally to serve its purpose. Here are 7 important rules of thumb to observe when you engage a firm for small business website development.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website.

When used sensibly, website link exchanges can draw an exceptional amount of website traffic and greatly increase your search engine outcome. Nevertheless, remember that too many link exchanges can be harmful. You do not want your website clogged with other website links. This can look tacky and cause visitors to turn away from your website almost immediately.

What I mean with the persuasion power? I mean a website, that persuades the visitor to take action. The persuasion power has to be in place first, before starting the promotions. Why do I say so?

Well, because if the website will persuade the visitor to take action, the efficience increases and fewer visitors are needed to make a good result.

If you have been researching or involved in online business for very long, you have no doubt seen a multitude of offers for "eBooks", books, reports and training course on every subject imaginable.

Why? Because information is the hottest product on the market! (At the foundational level, it's actually the Only product, but that's another article.

We are a culture that is consumed by time. We hang it on our walls, we keep it in our cars, and we even wear it on our wrists. Time dictates everything from when we get up in the morning to when we go to bed. It's not surprising then that a culture so immersed in time would have a number of time oriented tools to enable users to feel more comfortable as they access the site.

Regular website maintenance is an important aspect of owning an online business. Just like a house, your website needs an annual spring cleaning. Certain website maintenance tasks should be performed throughout the year to keep content relevant. Other tasks can be done once a year.

You may be worried that website maintenance is costly, but there are many budget web design methods that can be employed to get the job done.